In this section of the marketing overview, discover how to figure out who you are talking to and why it is important. At the very root of marketing is a crucial understanding that you are not your client. Examining, defining, and even naming your audience is a crucial step in creating content and marketing strategies that will be effective and deliver return on investment.

This course will examine how to define your audience, where they sit in your marketing progression model, and how you can start to benefit your customers before they become your customers.