Lera Kooper on Strategic, Modern Accounting

In this episode of the Practice Success Podcast, Lera Kooper, co-owner of Accountability Services, discusses the shift from traditional accounting to a strategic, forward-looking approach. The conversation highlights the importance of proactive planning, the challenges of transitioning to a new business model, and the value of advisory services in modern accounting. Lera shares her journey and insights on building a successful accounting firm that focuses on long-term client goals and innovative business strategies.

Three Main Ideas:

1. Transition from Traditional to Strategic Accounting: Lera emphasizes moving away from the reactive, compliance-focused model of accounting to a proactive, advisory-focused approach.

2. Challenges and Solutions in Implementing Advisory Services: The difficulties of changing client expectations and integrating new methodologies to streamline services.

3. The Future of Accounting and the Role of Advisory: The growing need for accountants to provide value beyond tax preparation, which is becoming increasingly commoditized.

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