Elizabeth Manso on Embracing Technology, Meaningful Relationships, and Remote Work

Elizabeth Manso, President and Founder of Brigade — which provides real-time business accounting consulting, shares how her firm bravely embraced technological transformation, relationship-building and client engagement. She discusses the strategies that allowed her team to successfully implement remote work practices, all while maintaining a robust team dynamic.

Three Main Ideas:

1. Evolution of an accounting firm through technology: The episode discusses how the accounting firm led by Elizabeth Manso has evolved over the years, transitioning from a traditional and manual approach to a tech-savvy and efficient operation. The firm has embraced technology, integrated various accounting platforms, and streamlined processes to offer clients a more centralized and user-friendly experience. This transformation has not only improved efficiency but has also empowered clients to transition from outdated systems to more modern and effective solutions.

2. Relationship economy and client engagement: Elizabeth Manso emphasizes the importance of building and nurturing relationships, both with clients and within the firm. The episode highlights how the firm prioritizes client interactions, actively engages to understand their goals, and offers advisory services tailored to their needs. This approach not only enhances client satisfaction but also contributes to the overall success of the firm.

3. Remote work and employee engagement: Elizabeth emphasizes how embracing remote work has led to increased employee satisfaction, productivity, and flexibility. Her firm's intentional efforts to maintain employee engagement and a sense of community through regular team meetings, mentorship, and team-building activities have contributed to a cohesive and motivated workforce. The approach to recruiting and onboarding remote employees is also highlighted, showcasing how the firm leverages its existing team members to find suitable candidates and create a strong team culture.

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